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Adidas sport shoes "Adizero" are on display at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle
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More than shoes: Nike navigates complicated twists in track - The San Diego Union-Tribune
Market Share Gain Spurs NIKE's North American Footwear Revenues
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Nike and Adidas have an ongoing battle for footwear supremacy
Chapter #9. Nike Nike Nike Market leader early product innovator outsource production spend lots of money on marketing Market leader early product innovator. - ppt download
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